Why the world's most effective negotiators don't think of themselves as performers — and how the SMARTnership™ mindset transforms every contract into a value-creating architecture.
Thirty-five thousand negotiators. That is roughly how many professionals across four continents I have observed, coached, and studied over a career spanning more than two decades. The number matters — not as a credential, but as a data point. Because what the data says, consistently and unmistakably, is this: most negotiators are performing rather than building.
They are preparing arguments. Rehearsing tactics. Perfecting their poker face. They are treating every deal as a stage — and wondering, afterwards, why the contracts that look good on signing day so often disappoint in delivery.
This paper is an invitation to step off the stage. It is an invitation to think of negotiation the way an architect thinks of a building: not as a confrontation to be won, but as a structure to be designed — one that stands, performs, and grows in value long after the ceremony is over.
The philosophy you are about to explore is called SMARTnership™. It is not negotiation training in the conventional sense. It is a changed understanding of what collaboration is, what value is, and what your role at the table actually is.
A guide for C-suite executives and senior professionals who shape significant commercial agreements.
Both sides guard information, prepare arguments, and optimize for position. Each party arrives ready to defend a number rather than design a structure. The result is measurable value destruction — in every deal — and contracts that look good on signing day but disappoint in delivery.
It is a deal-architecture mindset that treats every commercial interaction as an opportunity to design, build, and share new value — backed by empirical research and documented outcomes. Less negotiation theater, more structural engineering.
Across 4,000+ AI-simulated negotiations, 314-person trust research at Aalborg University, and real engagements at global enterprises, SMARTnership consistently outperforms conventional approaches on joint value, trust, and relationship quality.
From the foreword to the about-the-author page — a clear path from old-school positioning to modern deal architecture, the research that proves it works, and the people who deliver it in the field.
Thirty-five thousand negotiators. One inescapable conclusion — and an invitation to step off the stage.
Why conventional negotiation fails — and what we keep getting wrong.
Building agreements that create — and sustain — extraordinary value.
Partnership 2.0 — what it is, why it works, and why it's different.
How trust becomes your most powerful — and most measurable — commercial asset.
How artificial intelligence transforms negotiation preparation, simulation, and outcomes.
What the shift from performance to architecture looks like across your organization.
SMARTnership expertise — delivered locally, globally.
The recurring problems we're called in to solve — and the outcomes leaders measure afterwards.
How to begin the shift from negotiation to deal architecture inside your team.
Dr. Keld Jensen — 27 books, 35,000+ negotiators, four continents of fieldwork.