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Enter a LinkedIn URL. In 60 seconds, receive a behavioral negotiation profile — including their default style, strengths, blind spots, and a precise tactical guide for how to deal with them.
Instant behavioral negotiation intelligence from any LinkedIn profile.
⚖️ By generating a profile, you confirm you have a legitimate basis to process this person’s publicly available information under applicable data-protection law (e.g. GDPR).
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Dr. Keld Jensen explains how AI-powered behavioral profiling is transforming how top negotiators prepare — and what it means for your next high-stakes deal.
Click to watch the introduction by Dr. Keld Jensen
Dr. Keld Jensen — NegoDNA™ Introduction
From a LinkedIn URL to a fully formatted behavioral profile in under 60 seconds.
Paste the LinkedIn profile URL of your counterpart — or paste the profile text directly. No login required on their side.
Complete a secure $49 payment via Stripe. Claude AI immediately analyses the profile using the DISC framework and SMARTnership methodology.
Receive a complete 12-section PDF report covering DISC profile, trust orientation, negotiation style, communication dos & don'ts, strengths, blind spots, decision-making style, language guide, red flags, tactical guide, and more.
Every report begins with publicly available professional data and translates it into behavioural intelligence through a structured, research-grounded framework.
A NegoDNA™ profile begins with what your counterpart has chosen to put in front of the world — their LinkedIn headline, About section, career arc, role titles, tenure patterns, and the language they use to describe what they do and how they do it.
This is not surveillance. It is the same reading an experienced negotiator does manually before a major meeting — except systematised, structured, and completed in sixty seconds rather than two hours. No private data is accessed. No messages, connections, or account information. Only what the person has made public.
The AI reads behavioural signals rather than asking the person directly. No single signal determines a score — the full profile is read as a system and weighted inferences are produced across all four dimensions simultaneously.
The core of the profile is the DISC behavioural model — one of the most widely validated frameworks in applied behavioural science, used by organisations across more than 50 countries. DISC maps behaviour across four dimensions. Every person carries all four — the profile identifies which are dominant, which are supporting, and which are least active.
Drives toward results. Direct, decisive, outcome-focused. Sets agendas and pushes for closure. Under pressure: pushes harder.
Engages and persuades. Relational, expressive, trust-building. Uses warmth as a genuine tool. Under pressure: seeks approval.
Manages pace and consistency. Patient, dependable, long-term oriented. Needs security before committing. Under pressure: accommodates.
Responds to rules and accuracy. Analytical, precise, evidence-driven. Needs data before extending trust. Under pressure: over-analyses.
Beyond DISC, every NegoDNA™ profile includes a Trust Orientation score — a dimension that DISC alone does not capture but that is critical in negotiation. The scale measures a single thing: does this person start with high trust and reduce it if burned, or start with low trust and build it up through evidence? This is not a measure of trustworthiness. It is a measure of default posture.
Every profile is classified against five negotiation styles, identifying both the default mode and the pressure mode — the style a person shifts to when the collaborative path is blocked or when they feel under threat.
The analysis is performed by Claude — Anthropic's AI model — instructed to apply the DISC framework and SMARTnership methodology to professional profile data. The model reads the profile the way a trained negotiation analyst would: identifying behavioural signals, weighting them by reliability, and producing a structured hypothesis about the person's likely negotiation posture.
NegoDNA™ accesses LinkedIn directly from the URL you provide — reading the publicly available profile and extracting professional signals automatically. No login is required from your counterpart's side. What is publicly visible on their profile is what gets analysed.
The SMARTnership methodology was developed by Dr. Keld Jensen and his team over thirty years of negotiation practice across more than forty countries — working with Fortune 500 companies, government delegations, and senior leaders worldwide. NegoDNA™ brings that framework to bear at AI speed.
A NegoDNA™ profile is a behavioural hypothesis, not a fact. It is built from public signals, filtered through a structured framework, and produced by an AI system that operates probabilistically — not with certainty.
The profile can be wrong. A person may present themselves very differently on LinkedIn than they behave under negotiation pressure. The framework may not capture context-specific behaviour — how someone acts in their culture, their sector, or their particular organisation. Unusual career paths or atypical profiles may produce inaccurate inferences.
Use the profile as a starting map. Test it against what you observe in the room. Adjust as you learn more. That is how it was designed to be used — as preparation, not prediction.
Every report covers five dimensions — each one directly useful before a negotiation, not after.
Visual scores across all four dimensions with a written analysis of what each signal means in practice.
One of five styles — Collaborative, Combative, Concession, Compromising, or Stalling — with a clear visual selector and explanation.
What this profile does well under pressure — and where it is most vulnerable. Both sides of the behavioral coin.
Situation-by-situation guidance on how to deal with this behavioral type — including a quick-reference tactic table.
Professional, print-ready report in the SMARTnership brand identity. Share with your team before any major negotiation.
One report before a critical meeting. 10 reports per month for your whole team.
NegoDNA™ is built on the SMARTnership™ methodology developed by Dr. Keld Jensen — the world's #2 ranked negotiation expert and author of 27 books published in 37 countries.
The DISC behavioral framework is used by Fortune 500 companies worldwide to understand how people communicate, decide, and negotiate. This tool applies it at scale — taking public professional signals and translating them into actionable negotiation intelligence in seconds.
Every report is generated by Claude AI, trained to apply the SMARTnership lens: trust, power, and value creation as the foundation of every deal.
Behavioral profiling used by the world's leading organisations for 40+ years.
The #1 most awarded negotiation concept worldwide. The methodology behind every NegoDNA™ report.
State-of-the-art language model analysing behavioral signals with expert precision.
Professional, print-ready reports you can share with your team before any deal.
For three decades we have sat across the table from some of the world's most complex negotiators — CEOs, procurement directors, government delegations, M&A advisers. The one thing that separated the prepared from the unprepared was not more data. It was behavioral understanding. Knowing not just what someone wants, but how they are wired to pursue it.
The SMARTnership™ methodology was developed after realising that most negotiation models treat the other party as a fixed variable — a set of demands to be countered. SMARTnership flips that premise: if you understand the person, you can find the value both sides were leaving on the table. Studies conducted across 2,000 companies show that average — that means leaving roughly 42% of potential deal value unrealised, deal after deal.
NegoDNA™ puts 30 years of that thinking into 60 seconds. Feed it a LinkedIn profile and it returns the behavioral map we used to build manually before every major negotiation: the DISC signature, the default style, the pressure triggers, the blind spots — and the precise tactics for how to deal with that type constructively.
This is not profiling for its own sake. It is the fastest path to a deal that actually works — for both sides.
One $49 report could be the difference between a deal that creates real value and one that leaves 42% on the table.
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NegoDNA™ generates behavioral profiles by applying the DISC framework and SMARTnership™ methodology to publicly available LinkedIn data. This process involves inference, interpretation, and probabilistic reasoning — not direct psychological assessment, clinical evaluation, or personal interview.
The profile you receive may be inaccurate, incomplete, or misleading. No AI system can reliably determine a person's internal psychology from a professional profile page. Human behavior is complex and context-dependent. The report is a starting hypothesis — a structured prompt for preparation — not a guaranteed description of how your counterpart will behave.
Do not rely on a NegoDNA™ report as your sole basis for decisions that carry material legal, financial, or personal consequences. Always apply your own judgment.
"NegoDNA™" refers to the behavioral negotiation profiling service operated under SMARTnership™, developed by Dr. Keld Jensen and his team. "Report" means the AI-generated behavioral profile document produced by the service. "You" or "User" means any individual or organisation that accesses or purchases a Report. "We," "us," or "our" refers to NegoDNA™ / SMARTnership™.
NegoDNA™ is a decision-support tool designed to assist with negotiation preparation. It uses publicly available professional information — primarily LinkedIn profile data — and applies AI-assisted behavioral analysis to generate a structured profile of a named individual's likely negotiation tendencies.
The output is a behavioral hypothesis, not a fact. A NegoDNA™ report represents one plausible interpretation of available signals, filtered through a structured framework. It is not a clinical psychological assessment, not a personality test, and not a verified description of the subject's actual beliefs, intentions, or conduct.
NegoDNA™ is explicitly not:
We make no warranty — express or implied — that any NegoDNA™ report is accurate, complete, or fit for any particular purpose. The behavioral inferences made by the AI are probabilistic in nature. They may be:
DISC scores, trust orientation ratings, negotiation style classifications, tactical recommendations, and all other profile outputs are inferred estimates. They should be treated as hypotheses to be tested and refined — not conclusions to be acted upon uncritically.
We are not liable for any outcome — financial, reputational, legal, or relational — that results from reliance on a NegoDNA™ report. You use the report at your own risk and at your own discretion.
NegoDNA™ reports are intended for legitimate professional preparation purposes, including commercial negotiation, partnership discussions, hiring conversations, and similar contexts where understanding a counterpart's likely communication style may be useful.
You agree that you will not use NegoDNA™ reports:
You are responsible for ensuring that your use of profile data complies with all applicable laws in your jurisdiction.
NegoDNA™ processes LinkedIn profile data submitted by you to generate a report. We do not independently collect, scrape, or store personal data about the individuals you profile. You are responsible for ensuring you have an appropriate legal basis for submitting another person's data to the service.
Profile data submitted for report generation is used solely to produce the requested report and is not retained after the report is delivered, shared with third parties, or used to train AI models.
Your name and email address (if provided) may be used for the purpose of delivering your report and for transactional communications. We do not sell personal data.
Reports are priced at $49 per single report, or as otherwise stated on the pricing page. Payment is processed by Stripe. By purchasing a report, you authorise Stripe to charge the stated amount to your chosen payment method.
Refund policy: Because NegoDNA™ reports are generated immediately upon payment and are delivered as digital content, we do not offer refunds once a report has been generated. If you experience a technical error that prevents report delivery, please contact us at keld@keldjensen.com and we will investigate and re-issue the report or provide a credit at our discretion.
We reserve the right to decline or cancel any order at our discretion, in which case a full refund will be issued.
The NegoDNA™ report generated for you is licensed for your personal or internal business use. You may not resell, redistribute, sublicense, or publish the content of a NegoDNA™ report — in whole or in part — without our prior written consent.
The SMARTnership™ methodology, NegoDNA™ brand, and all associated frameworks are the intellectual property of Dr. Keld Jensen and his team and SMARTnership™. Nothing in these Terms grants you any rights in those materials beyond what is expressly stated here.
To the fullest extent permitted by applicable law, NegoDNA™ and SMARTnership™ shall not be liable for any direct, indirect, incidental, consequential, or punitive damages arising from your use of, or reliance on, a NegoDNA™ report.
Our total liability to you in connection with any report shall not exceed the amount you paid for that report. If you received the report under a promotional code at no charge, our liability is zero.
Nothing in a NegoDNA™ report constitutes legal advice, psychological advice, financial advice, or any other form of regulated professional advice. If your negotiation involves significant legal, financial, or regulatory risk, you should seek qualified professional counsel independently of any NegoDNA™ report.
We reserve the right to modify these Terms at any time. Changes will be posted to this page with an updated date. Your continued use of the service after any change constitutes acceptance of the revised Terms.
These Terms are governed by the laws of the State of California, without regard to its conflict of law provisions. Any dispute arising in connection with these Terms or a NegoDNA™ report shall be subject to the exclusive jurisdiction of the courts of California, unless applicable consumer protection law in your jurisdiction requires otherwise.
NegoDNA™ / SMARTnership™
Dr. Keld Jensen and his team
keld@keldjensen.com
smartnership.org
By purchasing or using a NegoDNA™ report you confirm that you have read, understood, and agree to these Terms & Conditions in full.