Three transformative days on deal architecture, value creation, and AI — with Dr. Keld Jensen and Dr. Jason Myrowitz.
Trusted by leading organisations worldwide
The commercial landscape has shifted. The negotiators who understand what's changing — and adapt — will capture deals their competitors cannot.
Counterparts using AI simulation tools can model your likely positions, constraints, and priorities before the meeting starts. Unprepared negotiators are now transparent.
Buyers and sellers now enter negotiations with algorithmic benchmarks, spend analytics, and market-rate models. Intuition-based tactics are systematically exploited.
The playbook of pressure, anchoring, and positional bargaining is documented, researched, and countered. Senior counterparties have seen it all — and prepared for it.
The highest-performing negotiators have moved beyond splitting the pie. They architect deals with asymmetric value variables — capturing gains their counterparts don't even realize exist.
Boards and CFOs measure negotiation investment against commercial ROI. The days of curriculum-based programs are over — demonstrable deal impact is the only metric that matters.
Early adopters using AI for deal preparation, scenario planning, and behavioral analysis are generating measurable advantage. The window to lead — rather than catch up — is narrowing.
"Most organizations still negotiate the way it was done 250 years ago — positional, reactive, event-driven. SMARTnership replaces that with a structured value-creation system." — Dr. Keld Jensen
Watch how the SMARTnership approach transforms how executives negotiate — and the measurable value it creates in every deal.
Master the advanced methods of the SMARTnership™ model and the structural levers that generate up to 42% in additional gains — applied to your own deals.
Construct a full deal strategy using the 11-pillar preparation methodology — analysing counterpart constraints, mapping value variables, and building your strategic plan.
Mobilise economic and behavioural intelligence to make sharper decisions at the negotiation table — and understand why counterparts make the decisions they do.
Identify asymmetric value variables — elements that cost little to you but matter greatly to the other party. Capture the hidden value most negotiators leave on the table.
Deploy ChatGPT and Claude for deal preparation, real-time co-piloting, and behavioural analysis. Leave with your own personal AI prompt library for negotiators.
Walk away with a personal strategy and immediately applicable skills for complex, high-stakes commercial deals — tested in live simulation against your real scenarios.
These are not theoretical outcomes. They are documented commercial results from organizations that applied SMARTnership in the field.
ConocoPhillips Alaska identified and resolved a high-interest financing issue with a supplier — generating $400,000 in savings on a single contract element after just one workshop.
KMD & SamAqua achieved USD 1.5M in additional value and a 23% improvement on a USD 6.5M contract by applying the SMARTnership preparation framework.
Staticus doubled profitability by replacing reactive, position-based negotiation with a structured SMARTnership strategy applied consistently across commercial teams.
StraBI Consult broke a stalled NOK 275M M&A deal using SMARTnership and NegoEconomics — shifting both parties from a price impasse to a value-creation model that benefited buyer and seller alike.
BlueKolding replaced competitive tendering with collaborative supplier negotiation — achieving 25% lower energy use while strengthening long-term supplier relationships.
Dagrofa achieved 11% greater improvement than targeted, with up to 33% annual savings in one category — by applying the SMARTnership method to supplier negotiations.
This workshop is designed for executives who negotiate commercially significant deals — and who understand that methodology, not instinct, is what separates elite negotiators from the rest.
This workshop is not designed for beginners. Participants are expected to bring real commercial negotiations — simulations are built around actual deal structures, not hypotheticals.
Dr. Keld Jensen — creator of SMARTnership™ and NegoEconomics™ — leads this program in person. Joined by his certified US faculty partner, Dr. Jason Myrowitz, who brings two decades of negotiation practice and academic research to every session.
With over 50 years of research in international management, negotiation, and behavioral economics, Dr. Keld Jensen is one of the world's foremost authorities on negotiation strategy. He developed SMARTnership™ and NegoEconomics™ — frameworks that have transformed how the world's leading organizations approach deal-making. A TEDx speaker, author of 27 books published in 37 countries, and keynote presenter at 50+ events annually across Asia, Europe, and the Americas, Keld serves as an associate professor at four universities in the US and Europe, and has trained senior executives at Bechtel, ConocoPhillips, NATO, Google, Amazon, and leading global institutions. In Phoenix, you learn the framework directly from the person who built it.
Dr. Jensen's certified US faculty partner and the lead practitioner bringing SMARTnership to American audiences. With two decades of negotiation practice and teaching — from Sony Pictures Entertainment to the classroom — Dr. Myrowitz serves as Associate Professor at Northern Arizona University, where he was named Teacher of the Year. His research has twice won Best Paper awards from the Academy of Management. He holds a PhD in Business from Arizona State University and an EdD in Teaching and Learning.
Dr. Jensen delivered the closing keynote at Europe's largest negotiation conference — speaking directly after the President of the Republic of Lithuania. This rare footage captures the SMARTnership framework presented at the highest level of executive and governmental leadership.
Two days of intensive SMARTnership Masterclass, followed by an advanced day on AI in negotiation. Every session is designed around commercial outcomes — not curriculum boxes.
This overview walks through how the SMARTnership Masterclass is structured — the methodology, the live simulations, and how the AI workshop on Day 3 builds on everything that came before.
Most negotiations leave significant value untouched — not because parties are adversarial, but because they never map what the other side actually values. NegoEconomics™ is the financial model developed by Dr. Keld Jensen to quantify and capture that hidden value.
"The best negotiators are not the toughest — they are the ones who create the most value for everyone at the table. SMARTnership is how you get there."Dr. Keld Jensen · Founder, SMARTnership™ · #2 Globally Ranked Negotiation Expert
Radical openness about interests — not positions — is the single greatest lever for unlocking deal value. Most negotiators protect information that costs them nothing to share.
Structured trust-building transforms adversarial counterparties into collaborative partners. Trust expands the total pie — making both parties better off than positional combat ever could.
Every negotiation contains hidden value. NegoEconomics™ provides the map and the methodology to identify asymmetric variables — elements you can trade at low cost for high value.
Conveniently located near Sky Harbor International Airport, the Sheraton Grand at Wild Horse Pass offers a scenic backdrop for our summit — set against the dramatic Sonoran Desert landscape of the Gila River Indian Community.
We have secured a number of rooms at a special summit rate for attendees. Accommodation and networking are at the same location — maximising your time with fellow participants and faculty outside of sessions.
Book before September 11. Summit rate reservations apply to bookings made for October 4–6, inclusive. Rooms at this rate are limited and allocated on a first-come basis.
Already attending the WorldCC Americas Summit? The SMARTnership Masterclass begins October 7 — the day after the Summit concludes. Same city, same hotel group. Extend your trip by two or three days and leave with a complete negotiation system.
As a WorldCC Summit delegate, you receive 50% off your SMARTnership registration. Contact us to claim your discount.
From Fortune 500 leaders and EMBA executives at BMI Executive Institute, Vilnius & Brussels.
"Keld's approach to negotiation is anything but traditional — it's revolutionary. I've seen it firsthand when Keld visited my team at Google Cloud, and I'm looking forward to continuing the partnership here at Amazon Web Services."
"Roger Fisher pioneered negotiation for half a century, Chris Voss defined the last decade — Dr. Keld Jensen represents today's cutting edge of modern negotiation strategy. There is simply no comparison."
"We successfully negotiated $400,000 in savings on a single variable element — by identifying and resolving a high-interest financing issue with a supplier. Result after just one workshop."
"One of the best courses in the entire EMBA program. Exceptionally well-organized, intellectually stimulating, and directly applicable to real business situations. The perfect mix of theory, simulations, and reflection."
"A mind-changing experience in how I approach negotiations. The blend of theoretical insight and hands-on exercises completely transformed my view on value creation and collaboration."
"NegoEconomics changed how I see value creation. I learned how to create value from variables that cost little or nothing to the counterpart — a simple yet powerful shift in thinking."
"Dr. Keld Jensen left me speechless. Everything — from materials to narration — was brilliant. SMARTnership and NegoEconomics are groundbreaking frameworks that redefine how to negotiate."
"Engaging, insightful, and directly applicable. The two-day course combined theory with real negotiation simulations that helped internalize concepts through practice — one of the most valuable experiences in the BMI program."
Three options. One cohort. Strictly limited in size to ensure strategic interaction, live simulation work, and direct access to Dr. Jensen and his certified faculty partner.
Complete the form and our team will reach out to you within 24 hours. For group bookings and corporate rates, please indicate your team size.