01
Negotiation Training
Empower your organization to reach its highest potential while achieving substantial increases in earnings.
Since 1976 Top 2 negotiation training — Global Gurus
Negotiate so
everyone wins more.
Across 1,241 clients and $13B in contracts, SMARTnership has out-created every positional, win-win, and split-the-difference approach it’s been tested against.
72
countries
1,241
clients served
$13B
contract value negotiated
01 | What we do
Five ways we help
you win more.
From the boardroom to the supplier table, we train your people, build your strategy, and stand beside you in the deals that matter most.
02
Negotiation Strategy
Develop and implement a highly effective, well-crafted strategy built around the outcomes you need.
03
Negotiation Advisory
Expert guidance for your toughest negotiations — M&A, contracts, buy/sell-side deals and conflicts.
04
Negotiation Assessment
A comprehensive read on your team’s individual strengths and weaknesses, with clear paths to improve.
05
Negotiation Keynotes
TEDx-calibre keynotes that bring the SMARTnership method to your stage, conference or leadership offsite.
Not sure where to start?
Tell us about your next deal and we’ll point you to the right programme.
Book a call → Field briefing Four forces · 2026
Why negotiation
is changing right now.
The commercial landscape has shifted. The negotiators who understand what’s changing — and adapt — will capture deals their competitors cannot.
01
You can no longer wing it.
Counterparts model your positions, constraints, and priorities with AI before the meeting even starts.
02
The old playbook is countered.
Pressure, anchoring, and positional bargaining are now documented, researched, and prepared for.
03
Architect value — don’t split it.
The best negotiators build deals around asymmetric variables, capturing gains the other side can’t see.
04
The window is closing.
Early adopters using AI to prepare are already pulling ahead, and the gap compounds every quarter.
The negotiators who adapt first capture deals the rest never see.
02 | The method
Four facets,
one negotiation.
SMARTnership replaces win–lose with win–more. It’s built on four moves — each taught as a discrete skill, then composed into a single, repeatable approach.
01
Strategy
Frame the deal before you walk in. Map interests, constraints, and the gap between stated positions and underlying value.
02
TrustCurrency
The hard-currency value of being predictable. Trust funds today’s concession and tomorrow’s deal.
03
Rules of the Game
Every negotiation has implicit rules. Make them explicit, and you control the tempo.
04
NegoEconomics
Measure the size of the pie before you fight over the slice. Most deals leave 30% of value uncreated.
New · AI in negotiation
Meet the SMARTnership Copilot.
Your always-on negotiation strategist. The Copilot maps the other side’s interests, prepares your variables, and surfaces NegoEconomic value before you reach the table — the SMARTnership method, now at AI speed.
Explore the Copilot →
Free test · Ask Keld™
Ask Keld anything.
Try the Copilot’s Ask Keld™ on your own situation. Pose a real negotiation question and get guidance grounded in the SMARTnership method.
A live demonstration of the Ask Keld™ module — the full Negotiation Copilot adds Analyzer, DealTable, NegoDNA and 24/7 negotiation support. Your questions aren’t stored; see our privacy & cookie terms.
Recognition
Award-winning,
independently ranked.
World’s Top Programs 2026
Named among the Global Training Top 30 for negotiation — a Top 2 negotiation training program worldwide.
2026
Best Negotiation Training 2026
Awarded by the Education & Training Awards to SMARTnership Negotiation.
Honors & recognition
Founded 1976
03 | Why SMARTnership
Refined over fifty
years of real deals.
SMARTnership has been refined across thousands of real negotiations since 1976. Our teachings are used in prestigious business schools worldwide — and our clients negotiate in 72 countries.
04 | Our people
Led by the founder.
Delivered worldwide.
Certified SMARTnership partners bring the method to clients across Europe, the Americas, Africa and beyond.
Our Certified Partners
Tine Anneberg
Denmark
Advisor, strategist and trainer helping public and private clients in Denmark and beyond excel in negotiations through interactive workshops.
Connect on LinkedIn
Dr. Jason M. Myrowitz
United States
Two decades in negotiation practice and training. A former Sony Pictures negotiator, now Associate Professor and lead instructor at Northern Arizona University–Yuma.
Connect on LinkedIn
Grazvydas Jukna
The Baltics
A professional negotiator and advisor for over 30 years, and associate professor at Vilnius University, serving public and private clients across the Baltics.
Connect on LinkedIn
Juan Manuel García
Latin America
Over two decades of high-stakes negotiation across media, advertising and investment, securing multimillion-dollar contracts throughout Latin America.
Connect on LinkedIn
Tiffany Kemp
United Kingdom
Deal maker and contract-law specialist supporting CEOs and business leaders since 2003, known for her “graceful, firm negotiation.”
Connect on LinkedIn
Moïse Noubissi
France & Francophone Africa
Head of Procurement & Contracts blending academic expertise with hands-on contractual strategy, promoting SMARTnership across France and Francophone Africa.
Connect on LinkedInProject, marketing & admin support
KT
Kevin Tuinte
Research Assistant
MS
Md Sojib Mondol
Design Manager
BT
Bea Tolentino
Project Manager
QP
Quisha K. Pampilo
Executive Assistant
Our mission
Negotiate so everybody wins more.
We exist to replace win–lose bargaining with negotiation that creates measurable value for everyone at the table. Hear the mission in Keld’s words.
05 | Case studies
Real deals.
Real value created.
A few of the teams who put SMARTnership to work in their most important negotiations.
$400K
One variable · ConocoPhillips Alaska
ConocoPhillips Alaska identified and resolved a high-interest financing issue with a supplier — generating $400,000 in savings on a single contract element after just one workshop.
$1.5M
+23% on a $6.5M contract · KMD & SamAqua
KMD & SamAqua achieved USD 1.5M in additional value and a 23% improvement on a USD 6.5M contract by applying the SMARTnership preparation framework.
2×
Profitability doubled · Staticus
Staticus doubled profitability by replacing reactive, position-based negotiation with a structured SMARTnership strategy applied consistently across commercial teams.
+37%
M&A deal unlocked · StraBl Consult
StraBl Consult broke a stalled NOK 275M M&A deal using SMARTnership and NegoEconomics — shifting both parties from a price impasse to a value-creation model that benefited buyer and seller alike.
25%
Energy cost reduction · BlueKolding
BlueKolding replaced competitive tendering with collaborative supplier negotiation — achieving 25% lower energy use while strengthening long-term supplier relationships.
+11%
Above target + 33% annual savings · Dagrofa
Dagrofa achieved 11% greater improvement than targeted, with up to 33% annual savings in one category — by applying the SMARTnership method to supplier negotiations.
The cost of leaving it to instinct
How much value is your team leaving on the table?
NegoEconomics® research finds negotiators leave up to 42% of achievable value unrealized. Set your numbers and see what that means for you.
Value you negotiate / year
—
Potentially left on the table
—
up to 42% of achievable value
Capturing even a quarter of that with the Negotiation Copilot is worth — a year.
Request a demo ⤴Illustrative. Based on the NegoEconomics® finding that up to 42% of achievable value is commonly unrealized; actual value created varies by deal. “A quarter” is a deliberately conservative capture assumption.
06 | In their words
Nobody lost.
Everybody won more.
“
Qualitative negotiation is much more than what I learned in any other training. I use the learnings every day, and I highly recommend the SMARTnership Negotiation Master Program.
Jan Carlsen
Head of Indirect Procurement · MAN Energy Solutions
“
I completed the Harvard, Yale and MIT Sloan negotiation courses. Keld’s comprehensive SMARTnership approach incorporates all of these into one, with the tools and tactics needed to create real value in deals. I highly recommend it!
Ralf Born
Co-founder · Impact Negotiating
“
Keld’s approach to negotiation is anything but traditional — it’s revolutionary. I’ve seen it firsthand when Keld visited my team at Google Cloud, and I’m looking forward to continuing the partnership here at Amazon Web Services.
Jim Daly
Principal, Generative AI Deals & Partnerships · Google Cloud & AWS
“
Roger Fisher pioneered negotiation for half a century, Chris Voss defined the last decade — Dr. Keld Jensen represents today’s cutting edge of modern negotiation strategy. There is simply no comparison.
Tarek Amine
Principal VP & Chief Supply Chain Officer · Bechtel Global Corporation
“
We successfully negotiated $400,000 in savings on a single variable element — by identifying and resolving a high-interest financing issue with a supplier. Result after just one workshop.
Danielle R. Schott
Director, Wells & Exploration Supply Chain · ConocoPhillips Alaska
“
A brilliant intro course on negotiation. It does a great job of introducing all the elements of SMARTnership, while packing a ton of value into the modules.
Josh Rutzen
VP, Purchasing · LGI Homes
Dr. Keld Jensen — Live
Closing keynote.
Europe’s largest negotiation conference.
Dr. Jensen delivered the closing keynote at Europe’s largest negotiation conference — speaking directly after the President of the Republic of Lithuania. This rare footage captures the SMARTnership framework presented at the highest level of executive and governmental leadership.
- Closing keynote · Europe’s largest negotiation conference
- Preceded by the President of the Republic of Lithuania
- Audience of senior executives, government leaders & policy makers
Closing Keynote — Europe’s Largest Negotiation Conference
The evidence & the framework
The strategy that creates the most value.
Across comparative negotiation research, SMARTnership consistently created more measurable value than positional, competitive and compromise-based approaches — by expanding the deal before dividing it. Take both: our paper, From Tactics to Deal Architecture, and the free Deal Architecture framework behind the method.
07 | Frequently asked
Questions, answered.
Who is SMARTnership for?
Executives, deal teams, and procurement and sales leaders — anyone whose results depend on the quality of their negotiations, from single deals to enterprise-wide capability.
Do you deliver in person and online?
Both. We run public master classes, private cohorts tailored to your team, and a fully online SMARTnership Negotiation Master Program.
How is SMARTnership different from “win-win”?
It makes the soft stuff measurable. NegoEconomics quantifies the value on the table and TrustCurrency scores the trust that unlocks it — so you create value, not just split it.
Can you run a private programme for our team?
Yes. Private cohorts are built around your own live deals rather than generic case studies, so the learning transfers directly to your next negotiation.
Where in the world do you work?
Our clients negotiate in 72 countries. We deliver across Canada, Denmark, England, Estonia, France, Germany, Latvia, Lithuania, Norway, Australia, the UAE, the USA, Saudi Arabia and beyond.
How do we get started?
Request a call back below or email info@smartnership.org. We’ll start with a short conversation about your next negotiation and recommend the right programme.
Still weighing your next negotiation? Let’s talk it through.
Request a call back →Request a
call back.
Tell us about your next negotiation and we’ll get back to you. The SMARTnership Negotiation Organization is global and always open.
Working across
CanadaDenmarkEnglandEstoniaGermanyLatviaLithuaniaNorwayUSASaudi ArabiaFranceUAEAustralia
The weekly variable.
One negotiation tactic you can use Monday morning — from Dr. Keld Jensen and the SMARTnership team.