AI Revolution
LLMs can now reason across contracts, communication, context, and strategy.
For procurement, sales & legal teams
Your negotiations are too valuable to run on instinct, email, and spreadsheets.
Negotiation Copilot helps you prepare, analyze the counterpart, uncover hidden value, rehearse, and negotiate better — one platform built on 50 years of negotiation science from Dr. Keld Jensen.
Start free for 7 days · $200/mo or $2,000/yr · corporate licenses available
- 50
- years of negotiation research
- 35,000+
- negotiators studied
- $12B+
- transaction value advised
The Negotiation Intelligence Platform
Better deals, by design.
AI-powered intelligence to analyze, prepare, negotiate, and create more value in every deal.
Start free trial →01The Problem
Negotiation is one of the largest unmanaged profit levers in business.
Organizations have systems for sales, operations, contracts, procurement, and finance. But negotiation — the moment where value is created, protected, or lost — is still run on email, spreadsheets, PowerPoint, and individual experience.
SalesSalesforce
OperationsSAP
ContractsDocuSign
ProcurementCoupa
LegalLegora
NegotiationNegotiation Copilot™
- Critical negotiation knowledge is fragmented
- Counterpart behavior is often misunderstood
- Contracts hide value opportunities
- Preparation quality varies widely
- Lessons from past deals are rarely captured
Watch the film
The Negotiation Copilot, in action.
The “+$7.4M” figure shown is illustrative.
The cost of leaving it to instinct
How much value is your team leaving on the table?
NegoEconomics® research finds negotiators leave up to 42% of achievable value unrealized. Set your numbers and see what that means for you.
Value you negotiate / year
—
Potentially left on the table
—
up to 42% of achievable value
Capturing even a quarter of that with the SMARTnership philosophy and the Negotiation Copilot is worth — a year. Subscription: $2,000.
Start free trial ↑Illustrative. Based on the NegoEconomics® finding that up to 42% of achievable value is commonly unrealized; actual value created varies by deal. “A quarter” is a deliberately conservative capture assumption.
02Why Now
AI finally makes negotiation intelligence scalable.
Data Availability
Organizations already hold contracts, supplier information, deal histories, and behavioral data.
Deal Complexity
Modern deals involve more stakeholders, more risk, more regulation, and more variables.
Together, these forces create a new software category — Negotiation Intelligence.
03Platform Architecture
One platform. Seven intelligence engines. One copilot.
Negotiation Copilot connects every part of the negotiation lifecycle into one workflow — from preparation to strategy, simulation, execution, and learning.
Negotiation Copilot™The Command Center
Negotiation Knowledge Graph™The Long-Term Moat
04 — The tools
Seven tools. One workflow.
Each tool is an entry point. The Copilot is where they work together. Every card opens the live tool.
01
Ask Keld™
What should I do next?
An AI negotiation mentor built from Dr. Keld Jensen’s research and methodology.
Open tool02
Analyzer™
What am I negotiating?
Turns contracts, RFPs and proposals into variables, risks and opportunities.
Open tool03
DealTable™
How do we structure a better deal?
Helps both parties find alignment, bridge differences and build stronger agreements.
Open tool04
NegoDNA™
Who am I negotiating with?
Builds intelligence profiles: communication style, blind spots and tactics.
Open tool05
Negotiation Assessment™
Who are our negotiators?
Maps behaviour, competencies and development across individuals and teams.
Open tool06
NegotiationSIM™
How do we improve?
AI simulations with real scenarios, intelligent counterparts and live coaching.
Open tool07
Negotiation Forecast™
Will it close — and will it hold?
Predicts whether you’ll reach the deal, the terms you’ll land on, and whether the agreement holds after signing.
Open toolNew — The seventh tool
Will it close — and will it hold?
Every negotiation comes down to two questions: can you reach a deal — and on what terms? And will the deal you reach actually hold? The Negotiation Forecast predicts both, before you sit down.
01
The possibility of agreement
Deal Reach
It reads your deal and the counterparty and predicts how likely you are to close, the realistic range you’ll land in, the moves to make and to avoid, and the points where the talks could break.
02
The durability of the agreement
Deal Durability
Because how you reach a deal decides whether it survives, it forecasts what happens after signing — whether the deal holds, leaks value, or reopens at renewal. Every score traces back to a signal from the negotiation itself: the balance of the terms, the tactics used to close, the trust trajectory, the tension left unresolved.
It runs on the mathematics of bargaining — Nash, Rubinstein, decision-making under incomplete information — fused with the SMARTnership method and calibrated on more than $12 billion in negotiated deals. A forecast that shows its working, not a black box.
Open the Negotiation ForecastSee a sample report — deal forecast · SaaS renewal · acquisition · signed contract
Part of the Negotiation Copilot subscription.
A great negotiation doesn’t divide value — it creates it.
NegoEconomics® — the measurable value unlocked when both parties build the deal together, instead of fighting over a fixed pie.
05The Workflow
From contract to strategy in one workflow.
Negotiation Copilot turns fragmented preparation into a structured, repeatable, intelligent process — not a chatbot, a workflow.
- 01Upload contract
- 02Analyze counterpart
- 03Identify variables
- 04Discover NegoEconomics
- 05Build DealTable
- 06Practice simulation
- 07Ask Keld for guidance
- 08Execute with confidence
Who it's for
Built for the people who negotiate for a living.
Three teams feel the value first — though any team that negotiates can put Copilot to work.
Plus executives, supply chain, M&A, and government teams — see enterprise use cases ↓
NegoEconomics®
Expand the pie before you divide it.
Trade variables that cost one side little but are worth much to the other — and both walk away with more than the whole they started fighting over.
What clients say
Trusted on the deals that matter most.
From Fortune 500 leaders to EMBA executives at the BMI Executive Institute, Vilnius & Brussels.
“In negotiation, Roger Fisher pioneered for nearly half a century, Chris Voss influenced the last decade, and Dr. Keld Jensen represents the forefront of modern-day negotiation strategies and expertise. Today, there is no comparison.”
$400K saved
“Negotiated a $400K saving on a single variable — by identifying and addressing the supplier’s high-interest financing issue.”
Executive MBA · BMI
“One of the best courses in the entire EMBA programme — exceptionally well-organised, intellectually stimulating, and directly applicable to real business situations.”
Executive MBA · BMI
“NegoEconomics changed how I see value creation — creating value from variables that cost little or nothing to the counterpart. A simple yet powerful shift.”
Client · AWS
“Keld’s approach to negotiation is anything but traditional — it’s revolutionary. I’ve seen it firsthand when Keld visited my team at Google Cloud, and I’m looking forward to continuing the partnership here at Amazon Web Services.”
Executive MBA · BMI
“Dr. Keld Jensen left me speechless. Everything — from materials to narration — was brilliant. SMARTnership and NegoEconomics are groundbreaking frameworks that redefine how to negotiate.”
Executive MBA · BMI
“A mind-changing experience in how I approach negotiations. The blend of theoretical insight and hands-on exercises completely transformed my view on value creation and collaboration.”
Documented commercial results
Not theoretical outcomes — results from organizations that applied SMARTnership in the field.
$400K
One variable · ConocoPhillips Alaska
ConocoPhillips Alaska identified and resolved a high-interest financing issue with a supplier — generating $400,000 in savings on a single contract element after just one workshop.
$1.5M
+23% on a $6.5M contract · KMD & SamAqua
KMD & SamAqua achieved USD 1.5M in additional value and a 23% improvement on a USD 6.5M contract by applying the SMARTnership preparation framework.
2×
Profitability doubled · Staticus
Staticus doubled profitability by replacing reactive, position-based negotiation with a structured SMARTnership strategy applied consistently across commercial teams.
+37%
M&A deal unlocked · StraBI Consult
StraBI Consult broke a stalled NOK 275M M&A deal using SMARTnership and NegoEconomics — shifting both parties from a price impasse to a value-creation model that benefited buyer and seller alike.
25%
Energy cost reduction · BlueKolding
BlueKolding replaced competitive tendering with collaborative supplier negotiation — achieving 25% lower energy use while strengthening long-term supplier relationships.
+11%
Above target + 33% annual savings · Dagrofa
Dagrofa achieved 11% greater improvement than targeted, with up to 33% annual savings in one category — by applying the SMARTnership method to supplier negotiations.
07 — The moat
The Negotiation Knowledge Graph™
Every profile, contract, assessment, simulation and DealTable feeds one continuously improving intelligence layer.
Watch
See SMARTnership in action.
06Ask Keld™
Your AI negotiation mentor.
Difficult negotiation question? Ask Keld.
Ask Keld nowSMARTnership
SMARTnership helps the world’s best negotiators turn negotiations into deal architecture. Combining 50 years of negotiation research with advanced technology and AI, we help organizations uncover hidden value, build trust, and create smarter, stronger deals.
Return on Investment
The return isn’t close.
All-Access is $2,000 a year — or $200 a month. The figures below show the value of time saved alone. The far bigger return — the value you create at the negotiation table with NegoEconomics® — comes on top of that.
Corporate Negotiator
1 deal / month
$37,200in time saved / year
1,760% annual ROI
- Hours saved / month
- 15.5 hrs
- Value / month
- $3,100
Procurement Professional
3.5 deals / month
$48,240in time saved / year
2,312% annual ROI
- Hours saved / month
- 33.5 hrs
- Value / month
- $4,020
Attorney
4 matters / month
$96,000in time saved / year
4,700% annual ROI
- Hours saved / month
- 32 hrs
- Value / month
- $8,000
And that’s the time savings alone
The far larger return is the value created at the table. Using NegoEconomics® — SMARTnership’s method for expanding the pie before dividing it — negotiators routinely unlock deal value many times greater than the hours they save. The platform doesn’t just make you faster; it makes the deal worth more.
Time-savings estimates based on realistic per-deal hours saved across the SMARTnership tools, measured against the All-Access annual price ($2,000 / year). Value created via NegoEconomics® is additional and varies by deal.
Security & Trust
Built for your most sensitive conversations.
Contracts, counterpart intelligence, and deal strategy are among the most confidential data your organization holds. Negotiation Copilot is engineered to protect them.
We don’t train on your data
Your contracts and conversations are never used to train shared or third-party models. Your data is never sold or shared between organizations.
Encrypted & isolated
Encrypted in transit and at rest on enterprise-grade infrastructure, with each customer’s data logically isolated in its own workspace.
You control retention
Delete any contract or deal whenever you choose, and set organization-wide data-retention rules. When you delete, it’s gone.
Enterprise access controls
SSO (SAML / OAuth), role-based permissions, granular per-deal access, and audit logs for organization-wide deployments.
Full security overview, data-processing terms & deployment options available on request.
09Enterprise
Built for enterprise negotiation teams.
Request a demoTarget users
- Procurement
- Sales
- Legal
- Contract Management
- Executives
- Supply Chain
- Government
Enterprise use cases
- Contract preparation
- Supplier negotiation
- Sales deal strategy
- Strategic partnerships
- M&A negotiation
- Internal alignment
- Negotiation training
Coming soon
A Team Dashboard for organizations.
See your team’s negotiation capability, live deal pipeline, and win rates in one place — built on the same Knowledge Graph that powers every tool. Benchmark your negotiators, spot where to coach, and watch value captured climb across the whole organization. Rolling out to corporate plans in a future update.
10Access
One subscription. One corporate license.
Start with a personal subscription, or license the platform across your entire organization. The Copilot subscription unlocks every tool under one login.
Monthly
$200/ month
All seven tools, one integrated workflow. Cancel anytime.
- Ask Keld™ — 500 questions / month
- Analyzer™ · DealTable™ · NegoDNA™
- Assessment™ & NegotiationSIM™
- Negotiation Forecast™ — deal reach & durability
- Unified Copilot dashboard
- Personal negotiation knowledge graph
- Workflow automation
7-day free trial · cancel anytime
Annual
$2,000/ year
2 months free. All seven tools, one integrated workflow.
- Ask Keld™ — unlimited questions
- Analyzer™ · DealTable™ · NegoDNA™
- Assessment™ & NegotiationSIM™
- Negotiation Forecast™ — deal reach & durability
- Unified Copilot dashboard
- Personal negotiation knowledge graph
- Workflow automation
7-day free trial · 2 months free vs monthly
Corporate
Let’s talk
An organization-wide license for negotiation teams. Reach out and we’ll tailor it to your organization.
- Your data stays in your own environment & region
- Everything in Copilot Pro
- Volume seats across your organization
- Team assessment & benchmarking
- Org-wide Knowledge Graph™
- SSO, security & admin controls
- Dedicated advisory & onboarding
- Custom simulations & training
Prefer a single tool? · Have a question now? Ask Keld ↗
SMARTnership
Your next negotiation may already be leaking value.
Negotiation Copilot helps you find it — before you lose it. Start free for 7 days.