SMARTnership™ is a research-based negotiation methodology focused on value creation, trust, and long-term results—not win-lose tactics.
Anyone who negotiates as part of their role: executives, procurement, sales, legal, project leaders, and public-sector professionals.
Traditional negotiation focuses on positions and concessions. SMARTnership focuses on interests, trust, and uncovering hidden value.
No. It is about being smart—knowing when to collaborate and when to protect value.
Yes. SMARTnership is built on academic research, behavioral economics, and large-scale negotiation simulations.
Yes. We offer keynotes, workshops, executive programs, online courses, and certification tracks.
Absolutely. Programs are tailored to industries, roles, and real negotiation challenges.
Yes. We advise teams before, during, and after high-stakes negotiations.
Yes. It is one of the most awarded negotiation methodologies globally and is taught at universities and executive programs worldwide.
Dr. Keld Jensen, negotiation expert, professor, and author of 27 books published in 38 countries.
The organization was originally established in 1976 in Stockholm, Sweden.
Contact us through keld@smartnership.org, and we’ll help you choose the right path.