Smartnership

Helping Organizations
And Professionals
Succeed Through
Negotiations

We are dedicated to empowering your organization to reach its highest potential while achieving substantial increases in earnings.

Negotiation Strategy

A well-crafted negotiation strategy is essential for achieving desired outcomes. Our expertise lies in assisting your organization to develop and implement a highly effective negotiation strategy.

Negotiation Advisory Services

When faced with challenging negotiations, such as M&A, Contracts, buy/sell side deals, or conflicts, count on us to provide expert assistance and guidance.

Negotiation Assessments

Wondering if your team has the best negotiators? Allow us to conduct a comprehensive assessment of individual strengths and weaknesses, providing valuable insights for improvement.

What we do?

Negotiation Training

Negotiation Advisory services

Negotiation Strategy Implementation

Negotiation Assessment

Negotiation Keynotes

Why SMARTnership

Introducing the world's most award-winning negotiation strategy! Ranked among the top 10 best negotiation trainings by Global Gurus, our organization was founded in 1976. With 25 published books spanning 38 countries and a readership of over 3 million, we have achieved global recognition. Our clientele spans across the globe, and our teachings are implemented in various prestigious business schools worldwide. Welcome to the home of SMARTnership Negotiation!

About us

Welcome aboard!

No matter your industry, we bring with us a wealth of experience and knowledge. We are no strangers to the challenges you face, and we have the track record to prove it. Our commitment to making a difference is not merely a bunch of empty words; we deliver real, tangible results.

Meet our team of experts:

Together, we are dedicated to providing you with the best solutions and support to help you thrive in your endeavors. We look forward to working with you and achieving success together!

Our people

Let the
numbers speak!

We have
clients in

countries

Successful
work with

clients

More Than

Million Readers

Negotiation
Contract Value

Billions
On behalf of clients

"A brilliant intro course on Negotiation This course does a great job of introducing all the elements of
SMARTnership, while packing a ton of value into the modules."

Josh Rutzen
Vice President, Purchasing
LGI Homes

"Throughout the course I learned that qualitative negotiation is much more than what I learned in any other
negotiation trainings. I use the learnings from the SMARTnership course in my everyday work.
I can highly recommend the SMARTnership Negotiation Master Program"

Jan Carlsen
Head of Indirect Procurement
MAN Energy Solutions

"In my experience, Keld Jensen is a superlative negotiator - So much so that he finds himself continually sought out by advisers, consultants and the like. His fresh, constructive kick in all phases of the process is unlike any I've ever seen. And although M&A people can tend to die off mid-process, Keld excels at getting everyone back to the table, as often as needed to secure optimum terms and prices. I've retained Keld four times now in selling companies, and couldn't be more satisfied."

Werner Valeur
Succesfull entrepreneur with numerous exits

“I absolutely enjoyed the Online SMARTnership Negotiation Master Program. The details, definitions, exercises, literature provided - all allowed me to grow in my area of negotiation competence.I strongly recommend this training to anyone who takes business relationships seriously. Not only will you be stronger on actual deal negotiation, but your perception and approach to your customer/supplier will also change!”

Lukasz Kudzia
Business Development Director EMEA Energy

“As part of our Sourcing Symposium series, today we brought in Keld Jensen to give a training on "Important Tips for Online Negotiation." strongly recommend it to anyone who in sourcing or procurement organizations that are looking to drive value at this time! Thanks for the tips and tricks, Keld!”

Mark Elgersma
Director of Strategic Sourcing

“I COMPLETED THE HARVARD 'NEGOTIATION MASTERY' COURSE, BARRY NALEBUFF'S YALE COURSE, AND THE MIT SLOAN'S 'NEGOTIATION & INFLUENCE' COURSE. EACH OF THESE COURSES HAD ITS OWN FOCUS. HOWEVER, KELD'S HIGHLY SKILLED, HIGHLY EXPERIENCED, COMPREHENSIVE, AND TRULY GREAT 'SMARTNERSHIP' APPROACH, ALONG WITH ITS VARIOUS FIELDS OF KNOWLEDGE, INCORPORATES ALL OF THESE ASPECTS INTO ONE, PROVIDING ALL THE TOOLS AND TACTICS NEEDED TO CREATE REAL VALUE IN DEALS. I HIGHLY RECOMMEND IT!"