About us – Smartnership

FOUNDER

Keld Jensen

Other people's successes are good news - for them and for you. Good for you because they show you a way to go.

The SMARTnership Negotiation Organization is a renowned boutique negotiation advisor and trainer led by the esteemed Professor Keld Jensen. Our expertise lies in negotiations encompassing both the sell and buy side, contracting, management, project execution, and mergers and acquisitions.

With a history dating back to 1976, our consultancy has witnessed and actively participated in numerous negotiations, making us one of the most experienced negotiation experts globally. Our wealth of knowledge and hands-on experience sets us apart.

Our mission is to help as many people as possible improve the way we negotiate – big and small – making them more successful as individuals and more successful as a professional.

However, such a transformative journey cannot be pursued single-handedly.

Therefore, we’re now welcoming negotiation enthusiasts to join forces with me, to amplify this impact and reach across the globe. In your partnership, you'll become part of an

initiative that's actively transforming the way we negotiate, from the smallest personal interactions to the most significant professional negotiations.

We’ve dedicated our efforts to creating comprehensive programs to empower different individuals and professionals with the tools of SMARTnership negotiation.

The concept of SMARTnership™ negotiation and NegoEconomics™ has won numerous awards globally and is today the world’s most awarded negotiation strategy. Keld Jensen was in 2016 the receiver of the Top Thought Leader in Trust recognition by the organization Trust Across the World and his concept won the title “best negotiation/tender” by the organization of public Procurement Officers.

SMARTnership negotiation and NegoEconomics is so much more than just becoming a better negotiator. It’s a change of a mindset on how we as human beings should collaborate and negotiate. With this recognition from among others the Global Gurus Top 30 plus the list of other awards and recognitions Keld feels the world understands the importance of disrupting the way we have been negotiating for way to long.

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We Innovate

Many negotiation trainers and advisors are merely enhancing the horse and buggy. We, on the other hand, are committed to pioneering the automobile. It's time to redefine our understanding of what negotiation truly is—and what it isn't.

Our Performance

Commercial negotiations focus on a singular goal: creating and distributing value. With our system, we've achieved up to 42% additional value in commercial transactions.